1. Venture Deals
Brad Feld and Jason Mendelson · 2011
Two VC insiders explain term sheets, valuation, and deal mechanics so founders stop negotiating blind.
Venture Deals exists to close an information gap that structurally favors investors: founders usually negotiate a term sheet once or twice in their careers, while VCs and their lawyers do it constantly. Feld and Mendelson, both career VCs, walk through liquidation preferences, option pools, and board control in plain language most founders never get explained to them directly. Skip it entirely if you’re not raising institutional capital, none of this applies outside that specific negotiation.
Read it if: founders about to raise or negotiate a venture financing round
Skip it if: you're bootstrapped with no plans to raise institutional venture capital



