1. Company of One
Paul Jarvis · 2019
What if the goal isn't to get bigger, but to stay exactly the size that works?
Jarvis runs his own small, deliberately un-scaled business, and this book reads like the case he’s made to himself for years: that the default startup script (raise, hire, grow, repeat) isn’t the only legitimate way to build something worthwhile. It won’t convince everyone, and it isn’t supposed to.
Read it if: you're building a business and quietly dread the idea of managing 50 employees to get there
Skip it if: you're building something that genuinely needs venture scale -- network effects, capital-intensive infrastructure -- staying small isn't a strategic option for every business




