
Emotional Intelligence 2.0
by Travis Bradberry · 2009
Travis Bradberry's take on business, the honest verdict is below.
Worth reading? Bradberry turns EQ into four trainable skills with a self-score and a plan. Read it if you've been told 'work on your EQ' and want specifics; skip it if you already self-regulate well, because it's lightweight and repetitive.
| Author | Travis Bradberry |
|---|---|
| Published | 2009 |
| Category | Business & Money |
The Verdict
Bradberry turns EQ into four trainable skills with a self-score and a plan. Read it if you’ve been told ‘work on your EQ’ and want specifics; skip it if you already self-regulate well, because it’s lightweight and repetitive.
anyone weighing whether Emotional Intelligence 2.0 belongs on their business and money shelf
you want a different angle than Travis Bradberry's

Top 8 Lessons from Emotional Intelligence 2.0
- EQ beats IQ for long-term success at work and with people.
- The model splits into self-awareness, self-management, social awareness, relationship management.
- You can't manage an emotion you don't first notice.
- Self-awareness starts with an honest read on your triggers.
- Self-management is choosing your response, not suppressing feelings.
- Social awareness means reading the room and others' emotions.
- Relationship management turns that read into better outcomes.
- Small daily EQ drills compound into real behavior change.
Frequently Asked Questions
Is Emotional Intelligence 2.0 worth reading?
Yes as a practical starter on EQ; no if you want deep science.
What is the main idea of Emotional Intelligence 2.0?
That emotional intelligence is four learnable skills you can build with practice.
Who should read it?
Professionals told to improve their people skills and new managers.
Ready to read it?
Get Emotional Intelligence 2.0 on Amazon






