It’s Not How Good You Are, It’s How Good You Want to Be by Paul Arden book cover

It’s Not How Good You Are, It’s How Good You Want to Be

by Paul Arden · 2000

Paul Arden's tiny, irreverent book on ambition as a self-fulfilling decision.

Worth reading? It's Not How Good You Are is a pocket-sized attitude adjuster: it's not talent, it's how good you want to be. Quirky and quotable, more slogan than system. Skip it if you've already internalized the mindset.

AuthorPaul Arden
Published2000
CategoryBusiness & Money
Favorite quote“It's not how good you are, it's how good you want to be.”

ISBN: 9780714843377ISBN10: 0714843377ASIN: 0714843377

The Verdict

It’s Not How Good You Are is a pocket-sized attitude adjuster: it’s not talent, it’s how good you want to be. Quirky and quotable, more slogan than system. Skip it if you’ve already internalized the mindset.

Read it if

creatives and anyone who underestimates the power of wanting more

It’s Not How Good You Are, It’s How Good You Want to Be by Paul Arden: book review and summary

Book Summary

Paul Arden's tiny, irreverent book on ambition as a self-fulfilling decision. It earns its place by giving you a clear lens you can apply, not just inspiration. It's not how good you are; it's how good you want to be. Don't covet your neighbor's position; leapfrog it. The practical move is to read it once, then act on the one idea that maps to your current bottleneck, rereading the whole thing rarely adds more than executing the part you skipped.

Top 5 Lessons from It’s Not How Good You Are, It’s How Good You Want to Be

  1. It's not how good you are; it's how good you want to be.
  2. Don't covet your neighbor's position; leapfrog it.
  3. Establish what you want, then reverse-engineer.
  4. Failure is the norm; embrace it.
  5. When you hit a wall, think sideways.

Top 2 Quotes from It’s Not How Good You Are, It’s How Good You Want to Be

"It's not how good you are, it's how good you want to be."

Paul Arden, It’s Not How Good You Are, It’s How Good You Want to Be

"Don't covet your neighbor's position. Leapfrog it."

Paul Arden, It’s Not How Good You Are, It’s How Good You Want to Be

Frequently Asked Questions

Is It’s Not How Good You Are, It’s How Good You Want to Be worth reading?

Yes, if the description fits you, creatives and anyone who underestimates the power of wanting more. Skip it if you already set your own bar high without permission.

What is the main idea of It’s Not How Good You Are, It’s How Good You Want to Be?

It's Not How Good You Are is a pocket-sized attitude adjuster: it's not talent, it's how good you want to be.

Who should read It’s Not How Good You Are, It’s How Good You Want to Be?

Creatives and anyone who underestimates the power of wanting more. Skip it if you already set your own bar high without permission.

What will you get out of It’s Not How Good You Are, It’s How Good You Want to Be?

A clearer, opinionated take you can act on, plus the sharpest lessons pulled into a short list so you don't have to read the whole book to decide.