Measure what matters
by John Doerr · 2017
John Doerr's take on business, the honest verdict is below.
Worth reading? The OKR bible, told through John Doerr's Silicon Valley war stories. Essential if you're implementing goals at scale; skip if you're a solo operator, because it's built for teams and organizations.
| Author | John Doerr |
|---|---|
| Published | 2017 |
| Category | Business & Money |
The Verdict
The OKR bible, told through John Doerr’s Silicon Valley war stories. Essential if you’re implementing goals at scale; skip if you’re a solo operator, because it’s built for teams and organizations.
anyone weighing whether Measure what matters belongs on their business and money shelf
you want a different angle than John Doerr's
Top 9 Lessons from Measure what matters
- OKRs pair an ambitious Objective with measurable Key Results.
- Set a few focused priorities instead of chasing everything.
- Align goals top-to-bottom so teams pull the same direction.
- Make goals transparent so everyone sees who owns what.
- Track progress and grade results honestly.
- Stretch goals push teams beyond safe targets.
- Separate OKRs from compensation to encourage ambition.
- Continuous feedback beats annual reviews (CFRs).
- Measuring the right things focuses effort where it counts.
Frequently Asked Questions
Is Measure What Matters worth reading?
Yes if you're setting goals for a team or company using OKRs. Solo readers get less from it.
What is the main idea of Measure What Matters?
OKRs. Objectives and Key Results, focus and align organizations on what truly matters.
Who should read Measure What Matters?
Founders, executives, and managers implementing goal-setting systems.
Ready to read it?
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