The personal MBA
by Josh Kaufman · 2010
Josh Kaufman's take on business, the honest verdict is below.
Worth reading? A one-volume survey of core business concepts, no tuition required. Great reference for self-taught founders; skip if you want depth on any single topic, because breadth is the whole point and it goes wide, not deep.
| Author | Josh Kaufman |
|---|---|
| Published | 2010 |
| Category | Business & Money |
The Verdict
A one-volume survey of core business concepts, no tuition required. Great reference for self-taught founders; skip if you want depth on any single topic, because breadth is the whole point and it goes wide, not deep.
anyone weighing whether The personal MBA belongs on their business and money shelf
you want a different angle than Josh Kaufman's
Top 9 Lessons from The personal MBA
- Every business creates, delivers, and captures value, learn all three.
- You don't need an MBA to grasp business fundamentals.
- A viable business needs a value offer people will actually pay for.
- Marketing is getting attention; sales is closing the deal.
- Understand how money flows: revenue, costs, profit, cash.
- People and psychology drive every transaction.
- Systems and processes make a business scalable and durable.
- Focus on the few concepts that drive most results.
- Learning by doing beats credential-collecting.
Frequently Asked Questions
Is The Personal MBA worth reading?
Yes as a broad, practical business primer and reference. It's a survey, not a deep dive.
What is the main idea of The Personal MBA?
You can learn the essential concepts of business yourself, without an expensive degree.
Who should read The Personal MBA?
Self-taught entrepreneurs and professionals wanting business fundamentals in one book.
Ready to read it?
Get The personal MBA on Amazon
