Switch
by Chip Heath · 1999
Chip Heath's take on business, the honest verdict is below.
Worth reading? The Heath brothers on how to drive change when it's hard. Clear, memorable framework and one of the best change books around. Skip if you want academic theory over sticky metaphors.
| Author | Chip Heath |
|---|---|
| Published | 1999 |
| Category | Business & Money |
The Verdict
The Heath brothers on how to drive change when it’s hard. Clear, memorable framework and one of the best change books around. Skip if you want academic theory over sticky metaphors.
anyone weighing whether Switch belongs on their business and money shelf
you want a different angle than Chip Heath's
Top 9 Lessons from Switch
- Change requires directing the rational mind (the Rider).
- You must also motivate the emotional mind (the Elephant).
- Shape the path, the environment, to make change easier.
- Point to the bright spots: copy what's already working.
- Give crystal-clear direction; ambiguity kills change.
- Shrink the change so it feels doable.
- Build habits and tweak surroundings to lock in new behavior.
- Find the feeling; facts alone rarely move people.
- Rally the herd, behavior is contagious.
Frequently Asked Questions
Is Switch worth reading?
Yes; it's one of the most practical and memorable books on making change stick.
What is the main idea of Switch?
Lasting change needs you to direct the Rider, motivate the Elephant, and shape the Path.
Who should read Switch?
Leaders, managers, and anyone trying to change behavior in themselves or others.
Ready to read it?
Get Switch on Amazon
