Whatever You Think, Think the Opposite
by Paul Arden · 2006
Arden's sequel: when everyone zigs, the edge is in the zag.
Worth reading? Whatever You Think, Think the Opposite pushes contrarianism as a strategy: the herd is usually wrong about the bold move. A fun, fast read. Skip it if you already invert every assumption by default.
| Author | Paul Arden |
|---|---|
| Published | 2006 |
| Category | Self-Improvement & Psychology |
| Favorite quote | “Whatever you think, think the opposite.” |
The Verdict
Whatever You Think, Think the Opposite pushes contrarianism as a strategy: the herd is usually wrong about the bold move. A fun, fast read. Skip it if you already invert every assumption by default.
marketers and creatives stuck in consensus thinking
you already deliberately contrarian
Book Summary
Arden's sequel: when everyone zigs, the edge is in the zag. It earns its place by giving you a clear lens you can apply, not just inspiration. Conventional wisdom is usually wrong about bold moves. Think the opposite to find the edge. The practical move is to read it once, then act on the one idea that maps to your current bottleneck, rereading the whole thing rarely adds more than executing the part you skipped.
Top 5 Lessons from Whatever You Think, Think the Opposite
- Conventional wisdom is usually wrong about bold moves.
- Think the opposite to find the edge.
- The safe choice is the crowded one.
- Dare to be unlike the herd.
- Creativity loves the reversed assumption.
Top 2 Quotes from Whatever You Think, Think the Opposite
"Whatever you think, think the opposite."
Paul Arden, Whatever You Think, Think the Opposite
"Don't follow the crowd; the crowd is usually wrong."
Paul Arden, Whatever You Think, Think the Opposite
Frequently Asked Questions
Is Whatever You Think, Think the Opposite worth reading?
Yes, if the description fits you, marketers and creatives stuck in consensus thinking. Skip it if you already deliberately contrarian.
What is the main idea of Whatever You Think, Think the Opposite?
Whatever You Think, Think the Opposite pushes contrarianism as a strategy: the herd is usually wrong about the bold move.
Who should read Whatever You Think, Think the Opposite?
Marketers and creatives stuck in consensus thinking. Skip it if you already deliberately contrarian.
What will you get out of Whatever You Think, Think the Opposite?
A clearer, opinionated take you can act on, plus the sharpest lessons pulled into a short list so you don't have to read the whole book to decide.
Ready to read it?
Get Whatever You Think, Think the Opposite on Amazon
